Automotive
Hyundai relies on extensive vertical integration to expand hybrid and luxury vehicle output
Operating 50 affiliate businesses, the automaker is adjusting its Genesis brand strategy and planning robotics automation for future assembly.
The short version
- Hyundai closed 2025 as the world's second-largest automaker by revenue and third-largest by sales volume.
- The manufacturer is leveraging internal supply chains across 50 affiliates to build dedicated hybrid lines and develop in-house battery production.
- Its luxury brand, Genesis, has adjusted earlier all-electric 2030 targets to incorporate advanced plug-in hybrids alongside EVs.
- Assembly operations plan to incorporate Boston Dynamics' Atlas humanoid robots beginning in 2028.
Key facts
- Hyundai finished 2025 ranked second globally in automotive revenue and third in overall sales volume.[MotorTrend]
- The company operates 50 affiliated enterprises providing steel, software, robotics, and maritime shipping infrastructure.[MotorTrend]
- Genesis has shifted away from a goal to become an all-electric lineup by 2030, choosing instead to add advanced plug-in hybrids and combustion engines into the next decade.[MotorTrend]
- A dedicated manufacturing line for Genesis hybrid vehicles is being established at the company's Metaplant near Savannah, Georgia.[MotorTrend]
- Hyundai plans to begin deploying Boston Dynamics Atlas humanoid robots into vehicle production starting in 2028.[MotorTrend]
What remains uncertain
- The timeline and execution details for fully transitioning EV battery manufacturing entirely in-house remain unspecified.[MotorTrend]