Entertainment
Vietnamese show Tinh Hà Say Hi embeds international producers into co-writing sessions
DatVietVAC’s music competition expands beyond cameo appearances to partner global songwriters with 24 domestic artists.
The short version
- Tinh Hà Say Hi, the latest entry in DatVietVAC's entertainment franchise, has integrated five international music producers into direct co-writing sessions with its 24-member cast.
- The initiative shifts the show's format from short finale guest cameos to shared songwriting credits and collaborative track production.
- The broader impact on Vietnamese pop's global visibility remains to be seen as the collaborative music reaches international markets.
Key facts
- Five international producers—Danny Chung, FrancisGotHeat, Dylan Matthew, Softest Hard, and SOFTSERVEBOY—joined the writing rooms for the fourth live stage of Tinh Hà Say Hi.[Billboard]
- Two of the participating guest producers, FrancisGotHeat and Softest Hard, are of Vietnamese descent.[Billboard]
- The show is produced by DatVietVAC as part of its 'Say Hi Universe' and airs Saturdays on VieON, HTV2's Vie Channel, and YouTube.[Billboard]
- The format succeeds Anh Trai Say Hi, which featured a guest appearance by Norwegian DJ Alan Walker during its December 2024 finale.[Billboard]
What remains uncertain
- Whether this co-writing approach will successfully establish a long-term model for international crossover in Vietnamese entertainment remains unproven.[Billboard]