Business & Finance
Good Good leadership departs following backlash over controversial advertisement
CEO Matt Kendrick and President Joe Flannery have exited the YouTube golf collective after a promotional video sparked severed partnerships and retail pullbacks.
The short version
- Good Good CEO Matt Kendrick and President Joe Flannery have stepped down following fallout from a controversial video ad.
- Co-founder and early investor Nahid Giga has assumed the role of interim CEO to stabilize the creator company.
- The departures follow lost commercial partnerships, product removals by retailers, and Good Good dropping out as a PGA Tour event title sponsor.
- The long-term impact on the brand's creator business and permanent executive appointments remain to be determined.
Key facts
- Matt Kendrick stepped down as CEO and Joe Flannery departed as president of Good Good, according to an internal company memo.[Business Insider]
- Good Good co-founder and early investor Nahid Giga was named interim CEO.[Business Insider]
- The leadership changes followed severe backlash over an ad showing co-founder Garrett Clark shoving group member Alexis Miestowski to the ground to grab a driver, which critics condemned as depicting violence against women.[Business Insider]
- Following the ad, Callaway ended its partnership with the group, retailers removed Good Good products, and the group stepped away from title sponsorship of a fall PGA Tour event.[Business Insider]
- Good Good terminated its head of marketing, Jeff Lefkovits, and another marketing employee, while Callaway's content head also reportedly left.[Business Insider]
What remains uncertain
- It is not yet known who will be appointed as the permanent CEO or how many retail and brand partners will resume business with Good Good.[Business Insider]
Sources
- Good Good's CEO and president are out after ad debacle: Read the memoBusiness Insider metered