Automotive
Ford releases new images of upcoming Fathom electric pickup during desert testing
CEO Jim Farley posted photos of the camouflaged truck, which is targeting a sub-$30,000 base price and a 2027 market launch.
The short version
- Ford shared official photos of its camouflaged Fathom electric pickup prototype following hot-weather testing in Nevada.
- The vehicle is being developed on Ford's Universal Electric Vehicle platform with an announced starting price of $29,945.
- Preorders are scheduled to open in early 2027 ahead of sales starting later that year, while the exact date and venue for the official reveal remain unconfirmed.
Key facts
- Ford CEO Jim Farley shared images on social media showing the camouflaged Fathom electric truck in Las Vegas after hot-weather testing in the desert.[Jalopnik · Car and Driver]
- Ford has stated that the Fathom will have an introductory price starting at $29,945.[Jalopnik · Car and Driver]
- The prototype features a crew-cab layout, a low ride height, a raked windshield, and four-spoke wheels with aerodynamic covers.[Jalopnik · Car and Driver]
- Ford's promotional material indicates the truck will feature bidirectional charging capability, BlueCruise hardware, and support for Apple CarPlay and Android Auto.[Jalopnik]
- Preorders for the Fathom are scheduled to begin in early 2027, with deliveries slated for later that year.[Jalopnik · Car and Driver]
What remains uncertain
- Ford has not yet announced the specific date or location for the uncamouflaged public debut of the Fathom.[Jalopnik]
- While Farley characterized the Fathom as a mid-size truck, automotive journalists noted its proportions appear closer to the compact Maverick segment.[Car and Driver]