Business & Finance
Adobe acquires Indian marketing intelligence startup Rilo
Adobe has agreed to license Rilo's workflow technology and hire its six-person team as the startup winds down operations.
The short version
- Adobe has acquired the intellectual property and six-member team of India-based marketing startup Rilo.
- Rilo will shut down its standalone product and cease services for its existing customers following the transaction.
- The financial terms of the deal were not disclosed by either company.
Key facts
- Adobe acquired Indian marketing intelligence startup Rilo through a licensing and team acquisition deal.[TechCrunch]
- The transaction represents Adobe's second acquisition in India, following its purchase of Rephrase.ai in 2023.[TechCrunch]
- Rilo will shut down its platform and will no longer be available to its customers post-acquisition.[TechCrunch]
- Rilo was founded in 2025 by Georgi Boby and Dhruv Jaglan, previously raising $1 million at a $10 million valuation from investors including PeakXV, DeVC, and Day Zero Ventures.[TechCrunch]
- Adobe will bring on Rilo's six-member team and integrate portions of its workflow automation intellectual property.[TechCrunch]
What remains uncertain
- The specific financial terms and purchase price of the acquisition have not been disclosed.[TechCrunch]