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Sonos announces new soundbar, headphones, and AI-powered audio operating system

The company introduced the Sonos Beam Ultra, Sonos Ace Ultra, and the Sonos 27 update featuring an in-house voice assistant.

The short version

  • Sonos announced two new hardware products: the Sonos Beam Ultra soundbar and the Sonos Ace Ultra headphones.
  • The company unveiled a major update to its audio operating system, Sonos 27, which features an in-house built, AI-integrated voice assistant.
  • This represents the company's most significant announcement since its controversial 2024 app rollout.

Key facts

  • Sonos unveiled the Sonos Beam Ultra soundbar and Sonos Ace Ultra headphones at an event in New York City.[The Verge]
  • Details regarding the new hardware products had previously surfaced in an FCC filing in early August.[The Verge]
  • The company introduced a major update to its audio operating system, named Sonos 27.[The Verge]
  • Sonos 27 incorporates an internally built voice assistant that utilizes artificial intelligence for system and music control.[The Verge]

Sources