Technology
Roku introduces OLED Pro Series TVs starting at $999
The company's first OLED televisions replace its LCD-based Pro models and are sold exclusively on Amazon.
The short version
- Roku released its first OLED televisions, replacing the LCD-based Pro models.
- The standard Roku Pro Series OLED is priced starting at $999 for 55-inch and 65-inch models and is available exclusively on Amazon.
- A higher-tier model, the Roku Pro Series LX OLED, features a brighter panel, 144Hz refresh rate, and anti-reflective filter, launching in October 2026 for $1,299.
Key facts
- Roku launched the Roku Pro Series OLED and the higher-tier Roku Pro Series LX OLED, replacing its previous LCD-based Pro line.[CNET]
- The new televisions are sold exclusively through Amazon.[CNET]
- The standard Roku Pro Series OLED features a 120Hz 4K display and starts at $999 for 55-inch and 65-inch options.[CNET]
- The LX model offers a 144Hz variable refresh rate, anti-reflective filter, and increased brightness, with pricing starting at $1,299 ahead of an October 2026 release.[CNET]
- Both new models omit the Soundstage audio port found in older Pro models due to a thinner metal bezel design.[CNET]