Technology
Roku launches its first OLED TVs starting at $999
The company's new Pro Series OLED and upcoming Pro Series LX models are sold exclusively on Amazon.
The short version
- Roku has released its first-ever OLED televisions, expanding its hardware lineup to compete in the premium display market.
- The baseline Roku Pro Series OLED TV is available now, while a brighter, step-up Pro Series LX model is scheduled to release in October 2026.
- Both TV series are being sold exclusively through Amazon, undercutting some of the existing midrange OLED competition.
Key facts
- The Roku Pro Series OLED TV is available starting today, with prices beginning at $999 for the 55-inch model; a 65-inch option is also available.[9to5Google · Engadget]
- The base Pro Series TV features a 120Hz panel, four HDMI 2.1 ports, an ultra-thin design, Dolby Vision, HDR10 Plus, AMD FreeSync Premium, and a backlit voice remote with a locator button.[The Verge · 9to5Google · Engadget]
- The upcoming Roku Pro Series LX OLED TV is scheduled to launch in October 2026 starting at $1,299.[9to5Google · Engadget]
- The LX model is reported to be about twice as bright as the base version and includes a 144Hz variable refresh rate, an anti-reflection polarizer, and a rechargeable voice remote.[The Verge · 9to5Google · Engadget]
What remains uncertain
- Roku has not yet detailed what sizes the LX OLED TV model will come in or how its panel tech differs aside from brightness and the polarizer.[Engadget]