Business & Finance
Hershey partners with pop group Katseye to launch new Crème Bars
The multi-channel marketing campaign targets Gen Z with flavors like affogato and salted caramel.
The short version
- The Hershey Company is launching a national advertising campaign featuring the all-girl pop group Katseye to promote its new Hershey's Crème Bars.
- The campaign is designed to attract Gen Z, teens, and young adults who seek premium treats and novel flavor experiences.
- Hershey's marketing strategy is utilizing AI and social listening tools alongside traditional television, digital, and outdoor advertising.
Key facts
- The Hershey Company is introducing Hershey's Crème Bars in new flavors, including affogato and salted caramel.[Variety]
- The promotional campaign features the pop group Katseye performing their song 'Pinky Up' inside a simulated subway car.[Variety]
- The advertising push will span national TV, streaming video and audio, digital, social media, and physical murals in Brooklyn and Los Angeles.[Variety]
- Hershey's chief growth and marketing officer, Stacy Taffet, stated that the company is using AI and social listening tools to predict consumer trends.[Variety]