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Dyson enters oral care with $499 camera-equipped toothbrush and automated flosser

The CameraJet uses a macro lens camera and machine learning to target fluid bursts between teeth while brushing.

The short version

  • Dyson announced the CameraJet, a $499 hybrid electric toothbrush that automates flossing and rinsing alongside brushing.
  • The device uses an onboard macro lens camera to scan teeth and fire targeted bursts of fluid into gaps in real time.
  • Users must use sodium lauryl sulfate-free or Dyson's upcoming proprietary non-foaming toothpaste and mouth rinse to prevent foam from obscuring the camera.
  • The toothbrush is available starting Tuesday in two color options.

Key facts

  • Dyson announced the CameraJet, a combined electric toothbrush and automated flosser priced at $499.[Wired · Engadget · The Verge]
  • The device contains a 0.1-megapixel macro lens camera and a machine learning algorithm trained on 470,000 dental images to detect gaps between teeth.[Wired · Engadget]
  • Upon detecting a gap, the targeting system releases targeted bursts of rinse within 100 milliseconds.[Wired · Engadget]
  • The handle includes a 12.5-milliliter rinse tank that connects to an included docking station capable of refilling the tank in three seconds.[Wired · Engadget]
  • The device connects via Bluetooth and Wi-Fi to the MyDyson app for live video streams and personalized feedback, though Dyson stated images are neither stored nor recorded locally or in the cloud.[Wired · Engadget]
  • Dyson claims based on internal lab tests that the device removes up to 69 percent more plaque in hard-to-reach areas than market-leading premium electric toothbrushes.[Wired]

What remains uncertain

  • Dyson's plaque-removal claims are based on laboratory testing with synthetic plaque rather than human clinical trials.[Wired · Engadget]

Sources