Business & Finance
Church's Texas Chicken opens first mainland China location in Shanghai
The American fried chicken chain drew long lines and queue-sitting services as part of a plan to open at least 600 locations in China.
The short version
- Church's Texas Chicken launched its first mainland China restaurant in Shanghai, drawing crowds who faced wait times of over two hours.
- The launch prompted sellers on Chinese resale platforms to charge up to 150 yuan (about $22) to stand in line for customers.
- Through a partnership with operator Deke Shengtang, the company plans to open at least 600 locations across China in the coming years.
Key facts
- Church's Texas Chicken opened its first mainland China location in Shanghai.[Business Insider]
- Restaurant staff stated the location was processing approximately 800 to 900 orders per day.[Business Insider]
- Queue-sitting services were offered on local resale platforms for 100 to 150 yuan ($22), surpassing the 89.90 yuan price of a six-piece chicken bucket.[Business Insider]
- Church's signed an international development agreement with Chinese operator Deke Shengtang to establish at least 600 restaurants in China.[Business Insider]
What remains uncertain
- Whether initial consumer demand for Church's Texas Chicken in Shanghai will persist as the brand expands.[Business Insider]
Sources
- Church's Texas Chicken's China debut drew 2-hour lines — and $22 offers to wait in themBusiness Insider metered