Entertainment
Globo and Ay Yapim renew partnership with three-format television deal
The agreement will begin with a Turkish adaptation of the Brazilian telenovela "Looks & Essence" scheduled to premiere in September.
The short version
- Brazilian media giant Globo and Turkish production company Ay Yapim have signed a new three-title adaptation deal.
- The first project under the renewed partnership is "Ömür Usta," a Turkish adaptation of Globo's 2011 telenovela "Looks & Essence."
- Madd Entertainment will manage international distribution for all three of the newly planned adaptations.
Key facts
- Globo and Ay Yapim have renewed their alliance with a new three-title format agreement.[Variety]
- The adaptation "Ömür Usta," based on the Brazilian telenovela "Looks & Essence," is directed by Hilal Siral and scheduled to debut on Turkey's Now channel in September.[Variety]
- Madd Entertainment will handle global distribution for all three new adaptations produced under the deal.[Variety]
- The agreement follows a prior collaboration between the two companies on "Leyla," an adaptation of Globo's "Brazil Avenue."[Variety]