Entertainment
Universal Music Latino partners with content creator YaBoyyWill to launch reparto music platform
The new series, "Toma Este Reparto!", aims to elevate the Cuban music genre through exclusive studio sessions and industry mentorship.
The short version
- Universal Music Latino has teamed up with Cuban content creator YaBoyyWill to launch "Toma Este Reparto!", a music platform and series designed to spotlight the Cuban reparto genre.
- The initiative will offer independent and established artists performance opportunities, industry mentorship, financial backing, and networking with Universal Music executives.
- Recording sessions are scheduled to begin in Miami in September 2026, coinciding with Hispanic Heritage Month.
Key facts
- Universal Music Latino and Cuban content creator YaBoyyWill have partnered to create the "Toma Este Reparto!" music platform and series.[Billboard]
- Selected artists will have the opportunity to perform at YaBoyyWill's personal studio and connect with Universal Music executives.[Billboard]
- The platform's exclusive recording sessions will begin in Miami in September 2026, during Hispanic Heritage Month.[Billboard]
- Reparto artists including Bebeshito, DJ Conds, Wow Popy, and Rey Tony & Helabusador are scheduled to appear at Billboard Latin Music Week in Miami Beach from October 19 to 22, 2026.[Billboard]