Technology
Phil Schiller to step down as head of Apple's App Store and events
The longtime executive will retain his Apple Fellow title ahead of a broader leadership transition at the company.
The short version
- Longtime executive Phil Schiller is stepping down from managing the App Store and overseeing Apple events.
- Schiller will remain at the company as an Apple Fellow to focus on unspecified initiatives.
- The change occurs right before hardware leader John Ternus succeeds Tim Cook as Apple CEO on September 1.
Key facts
- Phil Schiller is stepping down from his positions leading the App Store and Apple events, according to reporting by Bloomberg.[The Verge]
- Schiller will maintain his Apple Fellow title while continuing to work on unannounced projects.[The Verge]
- The executive shift arrives one day before John Ternus replaces Tim Cook as Apple's chief executive officer on September 1.[The Verge]
- Schiller first joined Apple in 1987, was named head of marketing in 1997, and helped launch the App Store in 2008.[The Verge]
What remains uncertain
- The specific initiatives Schiller will work on as an Apple Fellow have not been detailed.[The Verge]