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Pro-Paxton Super PAC Launches $15 Million Ad Buy in Texas Senate Race

Lone Star Liberty PAC is airing advertisements across 18 Texas markets following polls showing Democrat James Talarico ahead.

The short version

  • Lone Star Liberty PAC, a super PAC supporting Republican Ken Paxton, launched a two-week, $15 million ad buy across 18 Texas media markets.
  • The campaign aims to counter Democrat James Talarico's cash advantage, after Talarico accumulated $21.5 million in reserves and spent $39 million on television ads since March.
  • The ads highlight Paxton's actions as attorney general while criticizing Talarico's legislative voting record and foreign policy positions.
  • The major ad buy follows recent polling by Texas Public Opinion Research showing Talarico leading Paxton 48% to 42% in the U.S. Senate matchup.

Key facts

  • Lone Star Liberty PAC is deploying a $15 million ad campaign across 18 Texas markets over two weeks starting Tuesday.[Politico]
  • July Federal Election Commission filings revealed James Talarico held $21.5 million in cash reserves compared to Ken Paxton's $1.8 million.[Politico]
  • Data tracking firm AdImpact indicates Talarico has spent $39 million on television advertising since the March primary.[Politico]
  • A Texas Public Opinion Research poll released on Thursday placed Talarico ahead of Paxton 48 percent to 42 percent.[Politico]
  • The pro-Paxton ads showcase Paxton's consumer protection settlements with Meta and Google alongside an agreement with Kellogg's, while accusing Talarico of votes that benefited Chinese investments.[Politico]

What remains uncertain

  • It remains uncertain whether MAGA Inc. or Donald Trump will direct additional financial resources from their reserves into the Texas Senate race to support Paxton.[Politico]

Sources