Entertainment
NBCUniversal and Japanese streaming platform U-Next announce broad strategic partnership
The deal will bring the Universal+ streaming service exclusively to U-Next, integrate experiences with Universal Studios Japan, and distribute Japanese content globally.
The short version
- NBCUniversal and U-Next have established a long-term strategic partnership in Japan spanning streaming, theme parks, and global content distribution.
- The collaboration will launch the Universal+ streaming brand exclusively on U-Next starting in October 2026.
- The agreement includes joint initiatives with Universal Studios Japan and the distribution of Japanese content via NBCUniversal's global services.
Key facts
- U-Next is Japan's second-largest subscription video-on-demand platform, with over 5.2 million paid subscribers as of May 2026.[Variety]
- The Universal+ brand will launch on U-Next in Japan in October 2026, offering content from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, Universal Studio Group, and Sky.[Variety]
- Starting in spring 2027, U-Next will secure exclusive, rolling access to major theatrical releases shortly after their cinema runs alongside first-run NBCUniversal television series.[Variety]
- The second pillar of the partnership involves joint live music events, exclusive subscriber benefits, and video production tied to Universal Studios Japan.[Variety]
- The third pillar creates distribution channels for Japanese dramas, anime, films, and U-Next original productions through NBCUniversal's Peacock in the U.S. and Universal+ in Latin America.[Variety]
What remains uncertain
- The exact details of the Universal Studios Japan collaborations, upcoming content lineups, and international expansion plans remain to be disclosed on a rolling basis starting in the fall of 2026.[Variety]