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Markiplier acquires 8.5 percent stake in GoPro

YouTuber Mark Fischbach has become the camera manufacturer's largest individual shareholder, citing the company's valuation and accessible filmmaking.

The short version

  • YouTube creator Mark "Markiplier" Fischbach acquired an 8.5 percent stake in GoPro.
  • The acquisition makes Fischbach the single largest shareholder in the camera manufacturing company.
  • Fischbach stated that he views GoPro as undervalued and sees the investment as part of an effort to expand access to filmmaking.

Key facts

  • Mark Fischbach bought an 8.5 percent stake in GoPro, rendering him the company's largest individual shareholder.[The Verge]
  • Fischbach told Bloomberg that he considers GoPro to be undervalued and intends to support accessible filmmaking following the release of his feature film Iron Lung.[The Verge]
  • Fischbach recently published a video praising GoPro's Mission 1 ILS camera, which featured an affiliate purchasing code.[The Verge]

What remains uncertain

  • It remains unstated whether Fischbach intends to seek an active operational role or board seat at GoPro.[The Verge]

Sources