Technology
Instagram to penalize AI-generated personas that do not use new disclosure label
The social media platform will limit the reach of accounts featuring AI-generated people if they fail to disclose they are not human.
The short version
- Instagram is introducing a mandatory "AI-generated profile" label to replace its optional "AI creator" tag.
- The label is designed for accounts that feature AI-generated personas resembling real human beings.
- Accounts failing to adopt the new label will have their reach and visibility limited by the platform.
Key facts
- Instagram is requiring accounts featuring AI-generated personas to use a new "AI-generated profile" label.[Engadget · The Verge]
- The new label replaces a previous optional "AI creator" tag that served as a catch-all for profiles featuring AI content.[Engadget · The Verge]
- Instagram stated it will identify accounts failing to self-label and penalize them by restricting their distribution and reach.[Engadget · The Verge]
- An Instagram spokesperson said the decision was prompted by community feedback from users who disliked discovering a seemingly human profile was actually AI-generated.[Engadget]
- Creators who believe they have been wrongfully penalized will be able to appeal the decision through Instagram's Account Status dashboard.[Engadget]