Technology
Google raises U.S. prices on Google TV Streamer and Nest smart home devices
The company cited rising component costs for price increases ranging between $20 and $50 across several products.
The short version
- Google increased the price of its Google TV Streamer 4K from $99.99 to $149.99, a $50 increase.
- Prices for nearly all Google Nest cameras and doorbells in the U.S. rose by $20 to $30.
- Google attributed the updates to rising component costs in a corporate statement.
- Higher prices are already live on the Google Store and Best Buy, though some third-party retailers still list original pricing.
Key facts
- Google raised the U.S. price of the Google TV Streamer 4K by $50, bringing it from its $99.99 launch price to $149.99.[9to5Google · 9to5Google · The Verge]
- Five Google Nest camera and doorbell models saw price increases of $20 to $30 in the U.S. effective August 31.[9to5Google]
- Google stated that the price adjustments were made due to rising component costs.[9to5Google]
- The price increases are reflected on the official Google Store and Best Buy, while third-party retailers such as Amazon maintain original pricing on certain items.[9to5Google · 9to5Google · The Verge]
- The Nest Cam with Floodlight bundle, Nest Learning Thermostat, Nest Thermostat, and Nest Hub remain unaffected by the price changes.[9to5Google]
What remains uncertain
- It is unclear how long third-party retailers like Amazon will continue selling affected products at original prices.[9to5Google · The Verge]