Business & Finance
DraftKings Launches Ad Campaign with Kevin Hart and Nick Jonas Promoting Nationwide Prediction Markets
The sports-wagering company is using the national campaign across the NFL and NBA seasons to highlight services available outside states with traditional sports betting.
The short version
- DraftKings launched a national advertising campaign starring Kevin Hart and Nick Jonas to run across the upcoming NFL and NBA seasons.
- The campaign aims to promote DraftKings' expansion into prediction markets, allowing nationwide engagement beyond the states that permit traditional sports wagering.
- According to ad-tracking firm iSpot, DraftKings spent roughly $69.5 million on NFL game ads and $12.8 million on NBA game ads in 2025.
Key facts
- DraftKings released a new commercial campaign featuring Nick Jonas and Kevin Hart that will run throughout the NFL and NBA seasons.[Variety]
- DraftKings chief marketing officer Stephane Sherman stated that offering prediction markets nationwide marks a major business shift by enabling access outside traditional sports-wagering states.[Variety]
- The campaign was created with marketing agency Translation and will also feature former professional athletes Chad Ochocinco and Carmelo Anthony in additional creative materials.[Variety]
- Data from ad tracker iSpot shows DraftKings spent approximately $69.5 million on NFL game advertising and $12.8 million on NBA game advertising in 2025.[Variety]
- Traditional sports wagering remains unapproved in 11 U.S. states, including California, Texas, Georgia, and Minnesota.[Variety]