Entertainment
Premios Juventud expands to week-long festival for its 2026 Marbella debut
The 23rd edition of TelevisaUnivision's youth culture awards will culminate in Spain and honor Antonio Banderas and Marc Anthony as Agents of Change.
The short version
- TelevisaUnivision's annual Premios Juventud awards show is expanding into a week-long festival called PJ Fest.
- The 23rd edition of the event will culminate on September 3, 2026, at the Starlight Amphitheater in Marbella, Spain, marking a major international expansion.
- Artists Antonio Banderas, Marc Anthony, Yandel, and La Oreja de Van Gogh will be honored with "Agents of Change" awards for their philanthropy and social impact work.
Key facts
- Premios Juventud is transitionining from a single-night event to a week-long festival featuring creator initiatives and live concerts in Houston, Miami, and Los Angeles before the final ceremony in Spain.[Variety]
- The expansion to Marbella, Spain, took approximately 18 months to coordinate alongside partners Televisión Española, the Starlite team, and the music community.[Variety]
- Antonio Banderas is being recognized for his Lágrimas y Favores Foundation and his work with the Starlite Foundation in his hometown of Málaga.[Variety]
- Marc Anthony is being honored for his Maestro Cares Foundation and his leadership of the "Unidos por Venezuela" benefit initiative.[Variety]
- The awards show will air live in the U.S. across Univision, Unimás, and Galavision, stream on ViX and YouTube, and broadcast in 12 other countries.[Variety]
- Televisión Española is co-producing the event, creating and editing its own localized version live in Spain to air during the U.S. broadcast's commercial breaks.[Variety]