Entertainment
Latin music artists launch Marea Viva campaign for Colombia earthquake relief
Musicians and prominent figures have partnered with corporate and non-profit foundations to fund housing rebuilding in Chocó following an August earthquake.
The short version
- Juanes, Alejandro Sanz, Nicky Jam, and other Latin music artists and athletes have launched the Marea Viva initiative to support rebuilding efforts in Chocó, Colombia, after an Aug. 10 earthquake.
- The campaign aims to raise at least $5 million in addition to an initial $3.2 million pledged by founding corporate partners and artists.
- Fundraising efforts focus on constructing earthquake-resistant, long-term housing in a region facing infrastructural challenges due to heavy rainfall and limited road access.
Key facts
- Musicians including Juanes, Alejandro Sanz, Nicky Jam, Goyo, Juan Luis Guerra, and Manuel Medrano joined sports figures to launch the Marea Viva campaign.[Billboard]
- The campaign supports rebuilding efforts in Chocó, Colombia, following an Aug. 10 earthquake.[Billboard]
- Grupo Argos, Fundación Bancolombia, RedPro, and Juanes pledged an initial $3.2 million to the initiative.[Billboard]
- Marea Viva aims to collect at least an additional $5 million to fund earthquake-resistant housing.[Billboard]
- Organizational partners leading the effort include Progresa Chocó, Fundación Mi Sangre, Fundación Bancolombia, and Grupo Argos.[Billboard]