Technology
Roblox restricts games that reward young users for viewing infinite-scroll media
The platform is blocking games that feature autoplaying media feeds and infinite scrolling from Roblox Kids and Roblox Select accounts.
The short version
- Roblox has enacted a policy restricting experiences that incentivize younger players to continuously watch autoplaying, infinite-scroll video feeds.
- The policy targets games that offer in-game benefits for doomscrolling-style behavior, making them unavailable to users up to age 15.
- Standard rewarded video advertisements without autoplay or infinite scroll remain permitted on the platform.
Key facts
- Roblox's new policy restricts access to games that combine media feeds, autoplay, infinite scrolling, and rewards for continuous viewing.[Slashdot]
- The restriction blocks affected games from Roblox Kids (ages 5 to 8) and Roblox Select (ages 9 to 15) accounts.[Slashdot]
- The viral Roblox game 'Steal an Egg' previously rewarded players with character speed boosts for watching a TikTok-style video feed on a virtual treadmill.[Slashdot]
- 'Steal an Egg' was temporarily removed from the platform and has returned without the video-feed feature.[Slashdot]
- The restriction does not apply to standard rewarded video ads, which offer incentives for watching individual short clips but lack autoplay or infinite-scroll mechanics.[Slashdot]