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Miss Virginia Justus Kelley becomes first married woman and mother to win Miss USA

The 31-year-old foster mother won the 75th annual pageant, which featured new rules and a last-minute shift to streaming distribution.

The short version

  • Justus Kelley, a 31-year-old foster mother and nonprofit founder from Virginia, won the 2026 Miss USA crown in Miami.
  • Kelley is the first married woman, first mother, and first contestant in her 30s to hold the title following recent eligibility rule changes.
  • The 75th annual event introduced a "commercial appeal" judging metric and was streamed online after broadcast partner The CW dropped the show over a contract issue.
  • Kelley will represent the United States at the Miss Universe pageant in Puerto Rico this November.

Key facts

  • Miss Virginia Justus Kelley, 31, was crowned Miss USA 2026 at the Adrienne Arsht Center for the Performing Arts in Miami.[Business Insider]
  • Kelley is the first married woman, first mother, and first woman over age 30 to win Miss USA since rule changes expanded eligibility in 2023 and 2024.[Business Insider]
  • Fifty-one contestants were evaluated on swimsuit, evening gown, interview, and a new judging category called commercial appeal.[Business Insider]
  • The finals were streamed on the Queen Beauty Network after The CW Network dropped its planned broadcast on August 20 due to an unresolved contractual issue.[Business Insider]
  • Kelley will advance to compete at the Miss Universe pageant in Puerto Rico in November 2026.[Business Insider]

What remains uncertain

  • It is unclear how much weight fan votes held in the final scoring process alongside the official judges' scores.[Business Insider]

Sources