Automotive
Mercedes-Benz CEO endorses simulated V8 audio and physical feedback in performance EVs
The automaker is adding artificial engine sounds, simulated shift pauses, and seat vibrations to its AMG electric models.
The short version
- Mercedes-Benz CEO Ola Källenius praised the inclusion of synthetic V8 noises, simulated gear-shift pauses, and seat vibrations in the electric AMG CLA 45.
- The features are designed to mimic traditional combustion-engine sensory feedback for drivers transitioning to electric vehicles.
- The move comes as Mercedes integrates electric powertrains into its established vehicle nameplates following slower sales for its standalone EQ lineup.
Key facts
- Mercedes-Benz CEO Ola Källenius expressed strong approval for synthetic V8 audio and physical feedback in the electric AMG CLA 45.[Business Insider]
- The AMG EV performance system features artificial cabin noise, power interruptions during simulated gear shifts, and seat-shaking mechanisms.[Business Insider]
- Mercedes is shifting away from its separate EQ branding, choosing instead to integrate electric drivetrains into its existing model lines.[Business Insider]
- Källenius noted that consumers are not yet fully prepared for a complete transition to electric vehicles.[Business Insider]
What remains uncertain
- It remains unknown whether simulated combustion features will convince traditional AMG buyers to choose electric models over gas equivalents.[Business Insider]
Sources
- Mercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian'Business Insider metered