Entertainment
Holywater Tech co-CEO details microdrama expansion and Fox partnership
Bogdan Nesvit says traditional Hollywood studios are increasingly seeking vertical format deals as his company expands beyond romance genres.
The short version
- Holywater Tech co-CEO Bogdan Nesvit stated on Variety's "Strictly Business" podcast that traditional Hollywood studios and creators are now actively seeking partnerships in vertical microdramas.
- The company reached a deal last year with Fox to produce up to 200 vertical series using intellectual property from Fox's catalog, including a recent release based on "Farmer Wants a Wife."
- To differentiate from low-budget generative AI competitors focusing heavily on romance, Holywater is investing in research and development to expand into fantasy, crime, and sports genres.
Key facts
- Holywater Tech operates the microdrama apps My Drama and My Muse.[Variety]
- Holywater agreed to a deal with Fox last year to produce up to 200 vertical media series derived from Fox's content vault.[Variety]
- Holywater released a vertical media serial based on Fox's unscripted show "Farmer Wants a Wife."[Variety]
- Romance stories remain the core revenue driver for Holywater, but the company is experimenting with crime, fantasy, and sports formats.[Variety]
What remains uncertain
- It remains uncertain whether investing in R&D for non-romance vertical genres will yield long-term commercial success against competitors utilizing low-budget generative AI.[Variety]