Business & Finance
Apple raises Apple TV and Apple One subscription prices in the US
The tech giant increased monthly Apple TV pricing to $14.99 in its fourth price hike since 2019, joining a broader industry trend.
The short version
- Apple TV's US monthly rate increased by $2 to $14.99, while the annual plan rose to $119, effective immediately for new subscribers.
- The price of the individual Apple One bundle, which includes Apple TV, rose by $2 to $21.95 per month.
- Current subscribers will receive roughly 30 days of advance notice before the price increase applies to their billing cycle.
- The change marks the fourth price hike for Apple TV in four years, tripling its monthly cost since its 2019 launch.
Key facts
- The monthly Apple TV subscription rate in the US increased from $12.99 to $14.99.[TechCrunch · Variety · The Verge]
- The annual Apple TV plan increased from $99 to $119.[TechCrunch · Variety · CNET]
- The Apple One Individual plan increased from $19.95 to $21.95 per month.[TechCrunch · Variety · The Verge]
- Existing subscribers will receive approximately one month of notice before the rate hike takes effect on their accounts.[The Hollywood Reporter · Variety · CNET]
- Pricing for Apple One Family and Premier tiers remains unchanged.[Engadget · CNET]
- This price hike is the fourth for Apple TV since it debuted at $4.99 per month in 2019.[TechCrunch · Engadget · Variety]
What remains uncertain
- It is unconfirmed whether Apple plans to implement corresponding price increases for Apple TV subscribers in international markets outside the US.[Engadget]
Sources
- Apple TV Now Costs More. Here’s What to KnowCNET
- Price increases suddenly hit Apple TV and Apple OneEngadget
- Apple TV is raising its subscription prices againTechCrunch
- Apple TV now costs $14.99 a month after its fourth price hike in four yearsThe Verge
- Apple TV Hikes Prices as Streaming Inflation ContinuesThe Hollywood Reporter metered
- Apple TV Hikes Price of Streaming Service in U.S. Effective ImmediatelyVariety metered