Technology
OpenAI to introduce advertisements on lower-tier ChatGPT plans in India
The company will display ads for free and lower-cost subscribers following similar launches in the U.S. and Europe.
The short version
- OpenAI announced it will display advertisements on ChatGPT's Free and Go subscription tiers in India.
- The initial rollout will feature 50 brands through partnerships with advertising agencies WPP and Omnicom.
- A self-service ad manager will launch next month with a minimum daily budget requirement of ₹725 ($7.60).
- The initiative targets OpenAI's reported base of over 100 million weekly active users in India as part of broader monetization efforts.
Key facts
- OpenAI is introducing ads to ChatGPT Free and Go subscribers in India.[TechCrunch]
- The initial ad program in India begins with 50 brands via partnerships with agency holding companies WPP and Omnicom.[TechCrunch]
- OpenAI plans to launch an ad manager platform next month requiring a minimum daily spend of ₹725 ($7.60).[TechCrunch]
- OpenAI previously reported having more than 100 million weekly active ChatGPT users in India.[TechCrunch]
- The company previously began serving ads to users in the United States in February and expanded ad deployment to Europe earlier this month.[TechCrunch]