Entertainment
Jay Kay recreates Jamiroquai’s ‘Virtual Insanity’ video for 30th anniversary, announces new album
The frontman collaborated with a non-alcoholic drink brand to recreate the iconic clip and revealed details about an upcoming LP featuring Thundercat.
The short version
- Jamiroquai frontman Jay Kay has partnered with Beefeater 0.0% to recreate the moving furniture and sliding choreography of the iconic 1996 "Virtual Insanity" music video.
- The 57-year-old musician revealed that Jamiroquai's eighth studio album is expected to be released by March 2027 and will feature bass player Thundercat.
- A lead single for the upcoming record—the band's first since 2017's Automaton—is anticipated to release sometime in 2026.
Key facts
- Jay Kay partnered with non-alcoholic drink brand Beefeater 0.0% to recreate the visual concepts and choreography of the "Virtual Insanity" music video, which was originally released in August 1996.[Billboard]
- The original "Virtual Insanity" video was directed by Jonathan Glazer and won video of the year at the 1997 MTV Video Music Awards.[Billboard]
- Jamiroquai is currently working on its eighth studio album, which is expected to be released by March 2027.[Billboard]
- The upcoming album features contributions from American bassist Thundercat, who traveled to the U.K. to record in the studio with the band.[Billboard]
- The new project marks Jamiroquai's first album release since 2017's Automaton.[Billboard]
What remains uncertain
- Though Jay Kay hopes to release a lead single in 2026 and the full album by March 2027, exact release dates have not been finalized as he continues to refine the tracks in the studio.[Billboard]