Business & Finance
ICO fines company £190,000 for making hundreds of thousands of nuisance sales calls
UK regulators fined Elderly Aids Ltd after receiving complaints about aggressive marketing tactics targeting vulnerable individuals to sell call-blocking technology.
The short version
- The Information Commissioner's Office (ICO) fined Elderly Aids Ltd £190,000 for making 758,053 unsolicited marketing calls between May 2024 and February 2025.
- The business targeted people to sell call-blocking devices, despite many individuals being registered on the Telephone Preference Service opt-out list.
- The company repeatedly ignored regulator requests and tried to dissolve itself during the probe; the ICO warned it may seek director disqualification if the penalty is not paid.
Key facts
- The Information Commissioner's Office issued a £190,000 fine against Elderly Aids Ltd for making 758,053 unsolicited calls promoting call-blocking services between May 2024 and February 2025.[The Guardian]
- The regulator and the Telephone Preference Service received about 20 complaints regarding misleading, aggressive, and unidentified calls from the firm.[The Guardian]
- During the investigation, Elderly Aids Ltd ignored official requests for information and attempted to remove itself from the Companies House register.[The Guardian]
- The ICO issued an order for Elderly Aids Ltd to cease illegal marketing calls and warned it could pursue director disqualifications if the fine remains unpaid.[The Guardian]
What remains uncertain
- It remains unknown whether the ICO will successfully collect the fine or initiate legal action to disqualify the company's directors.[The Guardian]