Technology
Workers and job seekers navigate pressure to post on LinkedIn
While building a personal brand on LinkedIn is increasingly seen as a career necessity, recruiters warn that excessive or artificial posting can backfire.
The short version
- Professionals and job seekers report feeling growing pressure to build personal brands on LinkedIn to gain visibility and secure opportunities.
- This demand has led to a rise in "performative" posting, corporate ghostwriting services, and AI-generated content.
- Though active posting can boost a worker's profile, recruiters caution that posting too frequently can signal to employers that a candidate is unfocused.
Key facts
- Some companies and executives are hiring corporate ghostwriting agencies like Hat Tip to write LinkedIn posts, with some client quotes reaching $8,400 monthly for three employees posting three times a week.[Business Insider]
- The AI detection firm Pangram estimated that between April and June, 41% of long-form LinkedIn posts and 30% of shorter posts it analyzed were likely AI-generated.[Business Insider]
- LinkedIn introduced a feature in July that allows users to flag potential AI-generated content, which the company claims has successfully reduced low-quality AI material on the platform.[Business Insider]
- Recruiters and marketing consultants note that while regular posting can establish thought leadership, overposting can be viewed by potential employers as a red flag.[Business Insider]
Sources
- Everyone hates performative LinkedIn posts. Workers feel like they have to write them anyway.Business Insider metered