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Bluesky introduces privacy setting to exclude posts from main Discover feed

The feature limits broad discoverability without making accounts or posts private.

The short version

  • Bluesky has launched a setting allowing users to prevent public posts from being displayed in its algorithmic Discover feed.
  • The account-level control is intended for users who prefer to share content solely with followers rather than reaching wider audiences.
  • The change takes up to an hour to take effect and relies on third-party AT Proto applications voluntarily respecting the setting.

Key facts

  • Bluesky launched an algorithmic opt-out feature accessible via its Privacy and Security settings.[TechCrunch]
  • The setting reduces broad discoverability but does not make posts or profiles private.[TechCrunch]
  • Updates to the setting can take up to one hour to fully take effect.[TechCrunch]
  • The preference is attached at the account level on the underlying AT Proto network, though third-party apps must individually decide whether to honor it.[TechCrunch]

What remains uncertain

  • It is uncertain which external third-party apps built on the AT Proto network will choose to honor the opt-out preference.[TechCrunch]

Sources