Technology
Apple announces App Store price and tax adjustments for several countries
Starting on September 14, prices for apps and in-app purchases will change in Israel, Indonesia, Morocco, and the Republic of the Congo.
The short version
- Apple has announced changes to tax calculations and pricing structures for apps and in-app purchases across several regional App Store storefronts.
- The tax adjustments, which affect developer proceeds in Morocco, the Republic of the Congo, and Tanzania, are effective immediately.
- General pricing updates in Israel, Indonesia, Morocco, and the Republic of the Congo will go into effect on September 14.
Key facts
- Apple announced tax adjustments for developer proceeds in Morocco, the Republic of the Congo, and Tanzania, reflecting new or increased local taxes.[9to5Mac]
- Morocco introduced a 20% value-added tax (VAT), the Republic of the Congo introduced an 18% VAT, and Tanzania increased its digital sales tax from 2% to 3%.[9to5Mac]
- App Store prices in Israel, Indonesia, Morocco, and the Republic of the Congo will be updated on September 14.[9to5Mac]
- The price updates will not apply to storefronts chosen as a base by developers, storefronts where prices are manually managed, or auto-renewable subscriptions.[9to5Mac]
What remains uncertain
- Apple did not detail the specific percentage changes or new pricing tiers in its public announcement, though it noted they are available to developers in App Store Connect.[9to5Mac]