Technology
X launches dedicated 'NFL Gametime' feed for real-time football content
The feature integrates scores, statistics, and expert commentary alongside primary user timelines through the 2027 Super Bowl.
The short version
- Social media platform X introduced 'NFL Gametime,' a dedicated topic stream that users can place next to their 'For You' and 'Following' feeds.
- The hub features real-time scores, game statistics, and curated posts from sports journalists, commentators, and creators.
- The feature will be available from the NFL season kickoff through the conclusion of the 2027 Super Bowl as part of a long-standing partnership active since 2013.
- X aims to leverage the feed to boost engagement among sports fans and attract major advertisers following recent legal settlements.
Key facts
- X is launching 'NFL Gametime,' a dedicated football feed featuring data, news, and posts from sports creators alongside regular user timelines.[Variety]
- The stream includes a static hub providing live game scores and statistics.[Variety]
- The feature will run from the start of the NFL season through the 2027 Super Bowl.[Variety]
- X and the NFL have operated under a content alliance since 2013.[Variety]
- X settled a lawsuit in July with the World Federation of Advertisers after alleging an illegal advertiser boycott against the platform.[Variety]