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Netflix to exclusively host Grand Theft Auto VI extended trailer for six hours

The exclusive pre-release trailer will debut on Netflix before transitioning to Rockstar's official YouTube channel.

The short version

  • Netflix has acquired exclusive six-hour rights to host a new extended trailer for Grand Theft Auto VI starting at 3 PM ET on August 27, 2026.
  • Following the six-hour exclusivity window, the trailer will be made publicly available on Rockstar Games' YouTube channel at 9 PM ET.
  • The promotion comes as Grand Theft Auto VI prepares for its November 19 launch, priced starting at $80.

Key facts

  • Netflix is hosting the 'Grand Theft Auto VI: An Extended Look' trailer exclusively starting at 3 PM ET on August 27 for an undisclosed sum.[Engadget]
  • The trailer will be released on Rockstar Games' official YouTube channel at 9 PM ET on the same day.[Engadget]
  • Grand Theft Auto VI is scheduled to launch on November 19, with prices beginning at $80.[Engadget]
  • The high-profile marketing deal comes after Netflix significantly scaled back its internal video game division under current gaming head Alain Tascan.[Engadget]

Sources