Technology

Former Amazon Studios chief Roy Price launches user-generated microdrama platform

The new website, N1BW, allows creators to upload and monetize short-form vertical videos, entering a rapidly growing but highly competitive market.

Updated Aug 26, 2026 · 19:19 UTC1 reports

The short version

Roy Price, the former head of Amazon Studios who resigned in 2017, has launched Number One Best Website (N1BW) to host and monetize user-generated vertical microdramas.
Unlike established top-down competitors, N1BW operates similarly to YouTube or TikTok, allowing distributed creative teams to upload content and share revenue.
At launch, the microdramas featured on the site appeared to be produced entirely using AI video generation tools.

Former Amazon Studios head Roy Price resigned in 2017 following a sexual harassment allegation, which he denied.[The Hollywood Reporter]
N1BW allows users to upload short-form vertical series and purchase tokens to view subsequent minute-long episodes.[The Hollywood Reporter]
The platform offers standard collaboration contracts where 70% of revenue goes to the creative team and 30% goes to N1BW.[The Hollywood Reporter]
At its debut, all exhibited microdramas on N1BW appeared to be generated using AI video tools.[The Hollywood Reporter]
The vertical microdrama sector outside of China is projected to generate $150 billion in 2026, according to the market research firm Owl & Co.[The Hollywood Reporter]

It remains unclear how sustainable the microdrama business model is, whether it can support the influx of competing platforms, and if production expenses will rise as the market matures.[The Hollywood Reporter]