Technology
Data shows Reddit citations on ChatGPT dropped significantly in mid-August
Multiple AI tracking firms reported an 86% drop in citations, though research suggests ChatGPT still consults the platform during background searches.
The short version
- AI visibility tracking firms reported an 86% drop in Reddit's share of ChatGPT citations during mid-August.
- Behind-the-scenes research indicates ChatGPT continues to consult Reddit during search formulation while crediting primary brand websites more frequently in final responses.
- OpenAI and marketing executives noted that citation fluctuations are common following model updates, advising brands against relying on a single traffic source.
Key facts
- AI visibility firm Promptwatch and three other tracking companies reported that Reddit's share of ChatGPT citations dropped 86% in mid-August.[Business Insider]
- AI SEO researcher Suganthan Mohanadasan found that ChatGPT still accesses Reddit during research queries but credits brand websites more often in user-facing answers.[Business Insider]
- OpenAI stated that it updates ChatGPT regularly to improve relevance, does not set targeted visibility levels for specific websites, and continues to cite Reddit.[Business Insider]
What remains uncertain
- It is unclear whether Reddit's citation metrics will rebound long-term, following a similar drop and recovery reported in September of the previous year.[Business Insider]
Sources
- What Reddit's ChatGPT citations collapse means for marketersBusiness Insider metered