Business & Finance
PGA Tour CEO criticizes Good Good Golf advertisement depicting woman shoved to ground
The online apparel and media company removed the promotional video and apologized alongside Callaway Golf, but backlash forced a TV show postponement.
The short version
- Good Good Golf and Callaway Golf faced severe backlash over a promotional video where co-founder Garrett Clark shoved female golfer Alexis Miestowski to the ground.
- Both companies issued public apologies and removed the video, while Callaway announced internal and external reviews into how the ad was approved.
- PGA Tour CEO Brian Rolapp criticized the ad and initial response as defensive, coming shortly before Good Good Golf is set to title-sponsor an upcoming PGA Tour event.
Key facts
- Good Good Golf released and later deleted a promotional video for its Callaway Golf collaboration that depicted co-founder Garrett Clark shoving golfer Alexis Miestowski to the ground.[NBC News]
- Good Good Golf issued a public apology on Saturday, acknowledging the video depicted actions inconsistent with its brand values.[NBC News]
- Callaway Golf CEO Chip Brewer apologized, stating Callaway approved the video prior to release and is conducting internal and external investigations.[NBC News]
- PGA Tour CEO Brian Rolapp publicly condemned the commercial and described Good Good Golf's initial response as disappointing, late, and defensive.[NBC News]
- The premiere of the Golf Channel reality show 'Big Break X Good Good' was postponed after a sponsor sought to withdraw following the controversy.[NBC News]
What remains uncertain
- The long-term status of Good Good Golf's title sponsorship of an upcoming PGA Tour event in Austin, Texas, remains unclear as the PGA Tour continues to monitor the situation.[NBC News]