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Netflix releases trailer for Wonka competition series featuring AI recreation of Gene Wilder's voice

The nine-episode reality show features an AI-generated voice host authorized by the late actor's estate.

The short version

  • Netflix released the trailer for "Wonka's The Golden Ticket," a nine-episode competition series debuting on September 23.
  • The show pits 12 pairs of contestants against challenges inside a replica chocolate factory for a cash prize.
  • The series uses an artificial intelligence voice replica of the late Gene Wilder as an invisible host, created with approval from his estate.
  • Contestants will compete in physical, mental, and moral tests inspired by the original 1971 film.

Key facts

  • Netflix unveiled the trailer for the reality competition show "Wonka's The Golden Ticket," which will stream starting September 23.[Variety · The Hollywood Reporter]
  • The series features 12 contestants and their chosen partners competing inside a replica of Roald Dahl's chocolate factory.[Variety · The Hollywood Reporter]
  • AI audio company ElevenLabs created an AI recreation of Gene Wilder's voice to serve as the show's omniscient narrator, in partnership with Wilder's estate.[Variety · The Hollywood Reporter]
  • Wilder's wife, Karen B. Wilder, issued a statement approving the project on behalf of the estate, saying it honors Wilder's legacy and introduces his performance to a new generation.[Variety · The Hollywood Reporter]
  • The show is produced by Eureka Productions, was filmed in Australia, and includes an appearance by Rusty Goffe, an actor from the original 1971 film.[Variety · The Hollywood Reporter]

What remains uncertain

  • The exact cash amount awarded to the winning contestant remains undisclosed.[Variety]

Sources