Entertainment
Netflix and Stella Artois launch promotional campaign for 'The Gentlemen'
The global partnership includes a London pub takeover, limited-edition merchandise, and video spots featuring Theo James and David Beckham.
The short version
- Netflix and Stella Artois are launching a multi-country marketing alliance tied to the upcoming second season of 'The Gentlemen.'
- The campaign features a London pub transformation, custom merchandise, and promotional video vignettes starring Theo James and David Beckham.
- This initiative marks the first brand partnership for the series and the initial project under a multi-year deal between Netflix and Anheuser-Busch InBev.
Key facts
- Netflix is partnering with Stella Artois for a marketing campaign ahead of the second season of 'The Gentlemen.'[Variety]
- The activation includes taking over London's Marlborough Pub from September 3 to September 5, offering series-themed experiences and custom glassware.[Variety]
- Promotional video vignettes will showcase series star Theo James alongside Stella Artois brand ambassador David Beckham.[Variety]
- The campaign is the first brand alliance for 'The Gentlemen' and the inaugural execution of a multi-year agreement signed between Netflix and Anheuser-Busch InBev in September 2025.[Variety]
- The campaign will roll out across eight international markets, including the U.S., U.K., Canada, Brazil, Colombia, Mexico, South Africa, and South Korea.[Variety]