Technology
IDC forecasts Apple to ship over 10 million foldable iPhones in its first year
Market research firm IDC projects Apple's entry will revitalize the foldable smartphone market despite a anticipated $2,500 price tag.
The short version
- IDC forecasts Apple will ship more than 10 million units of its rumored foldable iPhone during its first 12 months on the market.
- The market entry is expected to drive overall foldable sector growth by 12.6% in 2026 and 18% in 2027.
- Apple is widely expected to reveal the book-style foldable device at an upcoming September event with an estimated price around $2,500.
Key facts
- IDC senior research director Nabila Popal projects Apple will ship over 10 million units of a foldable iPhone in its initial year of availability.[9to5Mac]
- Reports indicate Apple may announce the book-style foldable device on September 9, with rumors suggesting a price near $2,500.[9to5Mac]
- IDC forecasts that Apple's arrival will help the foldable market expand by 12.6% in 2026 and 18% in 2027, with Apple reaching a 40% market share by 2027.[9to5Mac]
- Counterpoint Research projects Apple will claim 25% of 2026 foldable shipments, while Samsung's lead share is predicted to fall from 40% in 2025 to 32% in 2026.[9to5Mac]
What remains uncertain
- Apple has not officially announced or confirmed the specifications, pricing, or release date of a foldable iPhone.[9to5Mac]