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Jay-Z pop-up store to open in London ahead of September stadium shows

The temporary retail space in Camden precedes the artist's only U.K. concert dates of the year.

The short version

  • A temporary Jay-Z 30 pop-up store will operate in Camden, London, from August 27 to September 2.
  • The retail space precedes Jay-Z's only U.K. concerts of the year at Tottenham Hotspur Stadium on September 4 and 5.
  • The events are part of a tour celebrating the 30th anniversary of his 1996 debut album, Reasonable Doubt.

Key facts

  • The Jay-Z 30 pop-up shop will be open daily from 11 a.m. to 7 p.m. at UMusic Shop Camden in London's Stables Market from August 27 through September 2.[Billboard]
  • The location will sell exclusive limited-edition merchandise for the London shows and feature live DJ sets every evening from 5 p.m. to 7 p.m.[Billboard]
  • Jay-Z will perform two concerts at Tottenham Hotspur Stadium on September 4 and 5, marking his first U.K. tour dates since 2018.[Billboard]
  • The performances celebrate 30 years since the 1996 release of Jay-Z's debut album, Reasonable Doubt.[Billboard]
  • Future international stops for the anniversary tour include Paris' Stade de France on September 10 and Los Angeles' SoFi Stadium on October 23 and 24.[Billboard]

Sources