World News
Indian jewellery brand Giva pulls festival advertisement after online backlash
Jewellery company Giva withdrew its Rakshabandhan commercial following social media criticism over actor Kriti Sanon's outfit and a scene featuring her pet dog.
The short version
- Indian jewellery brand Giva removed its Rakshabandhan festival advertisement following online criticism.
- The backlash focused on actor Kriti Sanon's attire and a scene showing her tying a rakhi to her pet dog.
- BJP MP Kangana Ranaut criticized the commercial's styling, while Sanon and Congress MP Rahul Gandhi defended a woman's right to choose her clothing.
- Giva stated it withdrew the campaign from all media out of respect for public sentiments after inadvertently causing offense.
Key facts
- Jewellery brand Giva withdrew its Rakshabandhan commercial from all media platforms following online criticism.[BBC News]
- Critics, including BJP MP Kangana Ranaut, criticized actor Kriti Sanon's clothing choice as revealing and inappropriate for a traditional Hindu festival.[BBC News]
- Some social media users objected to a scene in the commercial where Sanon ties a rakhi to her pet dog.[BBC News]
- Sanon defended her wardrobe choice on social media, arguing that respect for cultural traditions is not determined by women's attire.[BBC News]
- Congress MP Rahul Gandhi publicly supported Sanon, stating that clothing decisions rest with individual women.[BBC News]
- Giva released a statement clarifying that it intended to extend festival celebrations to pets and pulled the campaign because it inadvertently hurt public sentiments.[BBC News]
Sources
- Indian jewellery ad pulled after backlash over actor's outfitBBC News - World