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Automotive

Hyundai outlines global expansion with new N performance tier and over 100 models by 2030

The South Korean automaker revealed plans during its investor day to launch new performance subbrands, extended-range EVs, and expanded manufacturing capacity globally.

Updated Aug 26, 2026 · 16:22 UTC3 reports

The short version

  • Hyundai Motor Company announced plans to introduce over 100 new or refreshed vehicles globally by 2030, including 58 targeted for the U.S. market.
  • The automaker is creating an intermediate performance tier beneath its full N line to offer N-model powertrains in more affordable, daily-driver-friendly packages.
  • Key upcoming offerings include extended-range electric vehicles (EREVs) with a projected 600-mile combined driving range, new in-house battery tech, and autonomous Ioniq 5 models for Waymo.
  • Exact branding, pricing, and launch dates for the new intermediate performance subbrand have not yet been disclosed.

Key facts

  • Hyundai announced at its 2026 CEO Investor Day that it will introduce an intermediate performance tier positioned between cosmetic N Line trims and full track-ready N models.[Car and Driver · MotorTrend]
  • In 2025, Hyundai sold 20,000 full N performance units globally compared to 161,000 cosmetic N Line models.[Car and Driver]
  • Hyundai plans to launch over 100 new or updated vehicles worldwide by 2030, including 58 vehicles in North America, 49 in Korea, 41 in Europe, 26 in India, and 22 in China.[MotorTrend · Electrek]
  • The company plans to release its first extended-range electric vehicle, the Santa Fe EREV, in the first half of 2027 with a claimed 600-mile combined range using a battery-electric drivetrain paired with a gas generator.[MotorTrend · Electrek]
  • Hyundai plans to expand total global production capacity to 1.27 million units by 2030, including 500,000 units in North America.[Electrek]
  • Hyundai stated that deliveries of autonomous Ioniq 5 vehicles produced for Waymo are scheduled to begin in 2026.[MotorTrend]

What remains uncertain

  • Specific release dates, official names, and pricing for the new intermediate performance subbrand models have not been detailed.[Car and Driver · MotorTrend]
  • It remains unconfirmed which body-on-frame SUV concept previewed by Hyundai will ultimately be chosen for production around 2028.[MotorTrend]

Sources