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Hyundai outlines $26 billion U.S. expansion plan to boost domestic production

The South Korean automaker aims to produce 80% of its U.S.-sold vehicles locally by the end of the decade, spurred by rising market share and tariffs.

The short version

  • Hyundai Motor Group is pursuing a $26 billion U.S. investment plan through 2028, centered on its $7.6 billion manufacturing site in Georgia.
  • The automaker's U.S. market share expanded from 8.4% in 2020 to 11.8% in the first half of the year, according to industry data.
  • Hyundai plans to assemble at least 80% of its U.S. sales volume domestically by 2030, up from about 40% in 2024.
  • CEO José Muñoz noted that U.S. import tariffs on South Korean autos accelerated the company's localization timeline.

Key facts

  • Hyundai Motor Group increased its U.S. market share from 8.4% in 2020 to 11.2% last year and 11.8% in the first half of the year, according to Mobility Global data.[CNBC]
  • The company's $26 billion U.S. investment strategy through 2028 includes a $7.6 billion plant in Georgia.[CNBC]
  • Hyundai intends to raise the proportion of U.S.-sold vehicles manufactured domestically to at least 80% by 2030, up from roughly 40% in 2024.[CNBC]
  • CEO José Muñoz stated that 15% U.S. tariffs on South Korean automotive imports helped accelerate the company's local manufacturing plans.[CNBC]
  • Hyundai and Genesis plan more than 100 vehicle launches and refreshes globally by 2030, including 58 in North America.[CNBC]

What remains uncertain

  • Hyundai is weighing whether to expand the planned annual production capacity of its Georgia plant from 500,000 units to between 700,000 and 800,000 units by 2028.[CNBC]

Sources