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Hyundai CEO says company may sell Boston Dynamics robots at car dealerships

The automaker is nearing mass production of its Atlas humanoid robot and exploring dealership sales and auto-style financing.

The short version

  • Hyundai CEO José Muñoz announced at an investor day that the automaker may distribute Boston Dynamics robots through its existing car dealership network.
  • The company's financing arm, Hyundai Capital, is evaluating options to finance robot purchases similar to auto loans.
  • Mass production of Boston Dynamics' humanoid robot, Atlas, is approaching, though Hyundai has not specified if sales will target commercial clients, individual consumers, or both.

Key facts

  • Hyundai CEO José Muñoz stated during investor day presentations that the company's dealer network could distribute and sell Boston Dynamics robots.[Business Insider]
  • Hyundai Capital is evaluating whether to offer financing models for robot purchases similar to auto loans.[Business Insider]
  • Hyundai Motor Group acquired an 80% controlling stake in Boston Dynamics in 2021 through a deal that valued the robotics firm at $1.1 billion.[Business Insider]
  • Boston Dynamics is approaching mass production of its humanoid robot, Atlas, while currently selling the four-legged Spot robot and the wheeled Stretch robot.[Business Insider]

What remains uncertain

  • Hyundai representatives have not clarified whether the planned dealership robot sales are intended for commercial customers, individual consumers, or both.[Business Insider]

Sources