Technology
Flipboard acquires open social web startup Graze
The deal aims to scale Graze's contextual advertising and feed-building technology across decentralized platforms.
The short version
- Flipboard has acquired Graze, a Portland-based startup that provides tools for building and monetizing feeds on the open social web.
- Graze's two-person team will join Flipboard, where their technology will be integrated to help creators build, tune, and monetize feeds across the AT Protocol and other platforms.
- The acquisition terms and financial details of the transaction were not disclosed.
Key facts
- Flipboard announced its acquisition of Graze, a startup focused on building, customizing, and managing feeds running on Bluesky's AT Protocol.[TechCrunch]
- Over 21 months of operation, Graze states it has delivered more than 41 billion posts to approximately 12 million people.[TechCrunch · Hacker News]
- Graze utilizes a contextual advertising model rather than tracking user behavior across the web, sharing 70% of ad revenue with feed creators and keeping 30%.[TechCrunch]
- Prior to the acquisition, Flipboard was already utilizing Graze's technology in its Surf app.[TechCrunch]
- Following the merger, Flipboard plans to expand Graze's feed-building and monetization technology beyond Bluesky to all applications running on the AT Protocol.[TechCrunch]
- Graze had raised $1 million at the start of 2025 and employs a team of two people.[TechCrunch]
What remains uncertain
- The precise financial terms and purchase price of the acquisition have not been publicly disclosed.[TechCrunch]