Entertainment
InnoAsia 2026 tech program at Busan film market to feature Google DeepMind, AWS, and Kling AI
The Asian Contents & Film Market event in October will highlight emerging technology, branded short film competitions, and microdramas.
The short version
- The Asian Contents & Film Market will present its InnoAsia 2026 tech program from October 10–13 at BEXCO in Busan.
- Major technology and entertainment firms—including Google DeepMind, Amazon Web Services, Kling AI, and Alibaba Group—will participate in workshops, showcases, and pitch events.
- The program includes a branded short film competition co-hosted with Innocean and an AWS-backed startup awards pitch.
- Selection of first-round picks for the Cinema by Brand competition will take place in early September, followed by pitching later in the month.
Key facts
- InnoAsia 2026 will run from Oct. 10 to Oct. 13 at BEXCO in Busan alongside the 31st Busan International Film Festival and the 21st Asian Contents & Film Market.[Variety]
- Participating technology and media companies include Amazon Web Services, Google DeepMind, Kling AI, Alibaba Group, BytePlus, Alibaba Cloud, and Eyeline Studios.[Variety]
- ACFM and marketing agency Innocean are co-hosting Cinema by Brand 2026, a competition for 20-minute short films centered on Hanwha Group's Space Solar Power.[Variety]
- AWS and MegazoneCloud will introduce AWS Awards tied to startup pitching, with winners receiving AWS cloud vouchers after a proof-of-concept evaluation.[Variety]
- The event features three core tracks focused on technology proof-of-concept and investment, creators and production, and industry and policy.[Variety]