Entertainment
Golf Channel postpones 'Big Break' premiere after sponsor withdraws over controversial video
The premiere of the reality series was delayed by a week following backlash over a Good Good Golf promotional video depicting a man shoving a woman.
The short version
- Golf Channel postponed the premiere of 'Big Break x Good Good' to September 1 to make production updates after a sponsor asked to remove its branding.
- The delay follows criticism of a Good Good Golf promotional video for a Callaway driver that showed a man shoving a woman to the ground.
- Good Good Golf removed the video and issued an apology, while Callaway's CEO acknowledged that the company mistakenly approved the ad before publication.
- PGA Tour leadership described Good Good's initial response as defensive and stated that its title sponsorship of an upcoming Texas event remains a fluid situation.
Key facts
- Golf Channel delayed the premiere of 'Big Break x Good Good' from Tuesday night to September 1 to edit out branding following a request from a show sponsor.[Associated Press]
- The controversy arose from a Good Good Golf promotional video for a Callaway driver that depicted a man shoving a woman to the ground.[Associated Press]
- Good Good Golf deleted the video on Friday and issued an apology on Saturday, stating that the depicted actions do not align with its values.[Associated Press]
- Callaway CEO Chip Brewer apologized on social media, admitting that Callaway mistakenly approved the video before it was published.[Associated Press]
- PGA Tour CEO Brian Rolapp criticized Good Good's initial response as defensive and late, describing their title sponsorship of an upcoming PGA Tour event in Austin, Texas, as a fluid situation.[Associated Press]
What remains uncertain
- Golf Channel did not officially name the sponsor requesting brand removal, though multiple reports identified the retailer as Golf Galaxy.[Associated Press]
- It remains uncertain whether the controversy will affect Good Good's title sponsorship of the upcoming PGA Tour event in Austin, Texas.[Associated Press]