Business & Finance
GameSquare rebrands Stream Hatchet as creator marketing platform Hatchet
The company expanded the service beyond livestreaming analytics to include multi-platform campaign management and AI tools.
The short version
- GameSquare is rebranding its livestreaming measurement service, Stream Hatchet, into a broader creator marketing analytics platform called Hatchet.
- The upgraded service adds data integration across platforms such as TikTok, Instagram, YouTube, and X alongside livestreaming networks like Twitch and Kick.
- New platform tools include end-to-end campaign management and an AI-based search function to match brands with relevant creators.
Key facts
- GameSquare rebranded its livestreaming analytics tool Stream Hatchet to Hatchet, shifting its focus toward full-service creator marketing and analytics.[Variety]
- Hatchet's corporate client base includes Electronic Arts and NASCAR.[Variety]
- The updated service pulls data from over 30 platforms, including Twitch, YouTube, Kick, TikTok, Twitter/X, and Instagram.[Variety]
- The platform incorporates an AI feature called "Smart Search," which enables plain-language querying across a database of more than 50 million creators.[Variety]